
Devon Vernetti
Midlife Reinvention Coach · Speaker · Midlife Rewritten Podcast Host
Helping women transform their “midlife crisis” into a Second Spring of confidence, clarity, and reinvention.
About Devon
Devon Vernetti is a Midlife Reinvention Coach and founder of the Phoenix Process™, supporting women in transforming life’s major transitions — empty nest, career changes, caregiving, identity shifts, and grief — into catalysts for clarity, purpose, and a renewed sense of self.
With a background as a licensed acupuncturist and life coach, Devon blends Traditional Chinese Medicine with lived experience. Her own journey through profound loss and upheaval — including the death of her father, rebuilding life after a house fire, and navigating her daughter’s complex emotional needs — grounds her work in empathy, resilience, and truth.
Through her signature 5-phase Phoenix Process™ (Root, Release, Radiate, Recenter, Rise), she guides women to shed what no longer serves, reclaim their authentic rhythm, and rise into their next chapter with emotional strength, spiritual alignment, and embodied confidence.
Devon hosts the Midlife Rewritten podcast and leads seasonal challenges, community circles, and immersive coaching experiences designed to help women move through midlife not with fear — but with ceremony, courage, and sacred possibility.
Her work reminds women that reinvention isn’t about starting over — it's a return to the most powerful, purposeful version of who they’ve always been.
Suggested Interview Topics
- The Second Spring: Why midlife is a season of power, not decline
- Ancient Wisdom for Modern Women: Using Traditional Chinese Medicine’s Five Elements
- From Ashes to Alignment: How loss sparks reinvention
- The Phoenix Process™: 5 steps to transformation
- Confidence over Hustle: Why slowing down helps women rise
- Reinventing Success: Why Midlife Women Are Redefining Work, Wealth, and Worth
- Rituals for Renewal: Simple Daily Practices to Anchor Change in Midlife
Sample Interview Questions
- Why does Traditional Chinese Medicine call midlife The Second Spring?
- What is the Phoenix Process™, and how can women identify where they are in it?
- How did your own life transitions shape your coaching work?
- What’s one mistake women often make about reinvention?
- What small step can a listener take today to begin her reinvention?
Links & Booking
Website: purposefullyyou.com
Email: devon@purposefullyyou.com
Free Quiz: What’s Your Midlife Archetype?
Instagram: @purposefully_you_coaching




