Transformation isn’t linear — it’s cyclical, seasonal, and deeply human.
The Phoenix Process™ blends Traditional Chinese Medicine’s Five Elements with the mythic rebirth of the Phoenix to guide sustainable change in midlife and beyond.
This is the framework at the heart of everything I teach — inside the Phoenix Circle™, the Phoenix Nest™ membership, my challenges, and my 1:1 journeys.
It’s not about “fixing yourself.”
It’s about remembering who you’ve always been.
We honor your season instead of forcing a timeline.
Each phase carries a promise, a purpose, and practical steps. Together, they form a spiral you’ll revisit throughout your life.
This process meets you where you are… and lifts you into where you’re meant to go.
The Phoenix Process™ guides you through five phases of transformation — each one with its own purpose, emotional focus, and practical tools. Click below to explore what each phase supports and how it moves you forward. Start where you are; every season has a gift.
TCM Element: Water
Season: Winter
Promise: You will feel safe, steady, and anchored again.
When life feels chaotic, you don’t leap forward — you root down.
This phase brings you back into your body, nervous system, breath, and truth.
Here, we create safety so your future self has something solid to grow from.
You’ll focus on:
• Nervous system regulation
• Sleep + energy restoration
• Clarifying what truly matters
• Releasing urgency + survival mode
You’ll feel: grounded, rested, clear.
TCM Element: Metal
Season: Fall
Promise: You will let go of what you’ve outgrown — mentally, emotionally, physically, spiritually.
Release is where you exhale what’s been weighing you down: beliefs, clutter, relationships, habits, expectations, shame, and the pressure to be everything for everyone.
You’ll focus on:
• Decluttering mind + home
• Grief processing + emotional completion
• Boundary strengthening
• Identifying the patterns you’re ready to shed
You’ll feel: lighter, spacious, relieved.
TCM Element: Fire
Season: Summer
Promise: You will reconnect to your joy, self-expression, and desire.
Once you’ve cleared space, your natural fire returns.
This is your creativity, sensuality, passion, humor, confidence, and drive.
The part of you that glows.
You’ll focus on:
• Reigniting creativity
• Strengthening confidence + inner leadership
• Emotional expression
• Rediscovering joy in daily rituals
You’ll feel: vibrant, magnetic, alive.
TCM Element: Earth
Season: Late Summer
Promise: You will find clarity and direction — without the overwhelm.
This is where integration happens.
You take everything you’ve learned and organize your life around what truly supports you.
You choose what stays, what goes, and what actually matters.
You’ll focus on:
• Structure + planning that feels nourishing
• Emotional integration
• Embodied decision-making
• Creating routines that support the life you want
You’ll feel: clear, organized, resourced.
TCM Element: Wood
Season: Spring
Promise: You will take aligned action — not from pressure, but from power.
Rise is where momentum clicks.
Not hustling — but rising with purpose.
This is your expansion phase: new habits, new opportunities, new identity, new energy.
You’ll focus on:
• Goal execution
• Creative growth + forward movement
• Courageous conversations + visibility
• Becoming the next version of yourself
You’ll feel: energized, confident, unstoppable.
Because transformation is not a straight line.
You don’t “graduate.”
You cycle.
Each time you return to a phase, you’re not starting over —
you’re rising at a new level of wisdom, clarity, and power.
This is how real women rebuild their lives without burning out.
Your midlife reinvention is personal, powerful, and rooted in both ancient healing wisdom and modern coaching tools.
The Phoenix Process™ weaves all aspects of you — body, energy, emotions, spirit, and story — into one aligned path forward.
Your journey includes:
• Elemental Discovery (quiz + reflection)
• Seasonal Journaling (inner + outer cycles)
• Elemental Nutrition + Movement (TCM-aligned)
• Emotional Decoding (organ–emotion mapping + rituals)
• Energy Rituals + Visualization (clarity + renewal practices)
• Coaching + Integration (group, hybrid, or membership support)
This isn’t traditional life coaching — it’s a holistic reinvention, a return to your energetic blueprint, and a guided rise into the chapter you were meant for.

“Devon’s transformational coaching helped me look inward and discover a part of myself that I needed to listen to. This was a truly transformative experience and I highly recommend for anyone that is looking to heal and discover what is meaningful to them!!!”
Download the FREE Traditional Chinese Medicine Midlife Clarity Guide
A beautifully designed resource to help you begin your reinvention journey with clarity and confidence.
Already took the Midlife Quiz? You may have this guide — but it’s always worth revisiting when you need to reconnect.